We sleep,
But the loom of life never stops,
And the patern which was weaving
When the sun went down
Is weaving when it comes up
In the morning.
About
LOVE FOR THE LOOM
Life is magical yet real for her just as blabbering about saving the Amazon and the Congo in the delirium of labour is. From Party Poker to Greenpeace or Blue Cross to FCB or just writing to days in prison for climate campaign and then just disembarking to textile designing things just happened just as Sonali happened as a one in the 6.5 billion people witnessing a surreal incident called history of the human race. Love for the Loom is her synthesis with her roots and that is what she aspires to speak in weaves.
MORE
We aim to understand the inspiring qualities of the world of handloom. What they have in common and what are the differences. How they developed. We are ambitious enough to try the traditional and the new both.
Love for the Loom has worked with weavers in Kutch and Bengal, as well as other parts of the country, preserving traditional motifs and weaving skills while infusing a modern interpretation of design. The brand experiments with palettes and yarns that lend interesting textures and effects to the fabrics. Staying true to tradition while redefining traditional handloom, Love for the Loom offers a contemporary and distinctive aesthetic.
